Engrossing and insightful ... Her unique background allows her to examine big-tech companies not through the lens of technology, but as ad agencies. Linn is not anti-tech, and in fact celebrates its ability to connect and open us to new experiences. She is simply, insistently, opposed to advertising to children ... While the book is rich with insights, it is not a parenting manual, and Linn is viscerally opposed to blaming parents. They, too, are facing an army of psychologists and big-data scientists determined to break down their willpower ... She has a keen eye, and relentless curiosity, so the book is rich with details that paint a full portrait of contemporary child-corporate relations.