The author’s experience as a linguist melds well with her research into the psychological underpinnings of cultish language, including interviews with several cult survivors ... demonstrates that we are all more susceptible to joining the in-group than we may realize.
Montell demystifies this twisty language into something readers will recognize, whether it’s being employed to manipulate or to motivate ... Reading Montell is like a satisfying chat session with your bestie—albeit one that focuses on obsession, language tricks, and manipulation. Her personal connection to the topic is compelling, as we learn of her father’s teen experience living in Synanon and her own disturbing brush with Scientology. Cultish will have huge appeal for those who have been listening to the podcasts The Dream or American Rehab, or watching The Vow. Montell’s masterful translation of our need to belong will mesmerize.