Reads like a thriller as it investigates the birth and growth of this shadowy and sprawling industry that polished up door-to-door sales with a new veneer of all-American entrepreneurialism ... Read masterfully illuminates the tricks and sleights of hand that in multilevel marketing are simply the rules of doing business ... An almost prosecutorial case against many multilevel marketing schemes ... Read captures... heartache.
Gripping and instructive ... More about the scammers and their stratagems than it is about the scammed. Even by the end of the book, it remains somewhat difficult to fathom why so many people are taken in by what seems like such an obvious grift ... Nonetheless, the history Read recounts allows readers to infer how MLM might win over adherents ... A vivid portrait.
