Although The Growing Season is a gutsy success story, it’s never over the top. Frey relates everything in the same matter-of-fact tone, even when she’s describing something that doesn’t reflect well on her ... It would have been so easy for Frey to sand off the rough edges, to buff this story into something shiny and sparkly. She refused — and I admire her for that.
The author adds some of her thoughts on what it’s like to be a modern farmer, which are sometimes hilarious and often endearing. She has the inimitable quality of appearing not as someone who accomplished so much at such a young age but rather a person readers will enjoy getting to know, chapter by chapter ... Frey brings a breath of fresh air to both the personal memoir genre and the business world. Her writing is crisp and her personality winning. A must-read.