Densely packed ... A textured account that details Cuervo’s relationships with rival tequila producers, and his efforts to survive in a politically unstable era.
Genoways’s achievement lies in resurrecting Cuervo’s story from the private archives of the Cuervo family ... Although Genoways’s detailed research is impressive, he sometimes falls overly in love with the facts he unearthed, leaving his narrative weighed down by detail. A forceful editor would have served him well ... Nevertheless, Tequila Wars offers casual readers an inviting entry point into the Mexican Revolution ... Genoways vividly depicts this upheaval on the local level.
