An exploration of how our food—from where it's grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior.
The future of food might not turn out exactly as Underhill envisions it, but his book is an interesting behind-the-scenes look at the industry that will surprise readers at what might be coming. Underhill doesn’t prescribe any concrete solutions, which may leave readers wanting more. Hand to fans of Michael Ruhlman’s Grocery ... Written in an informal, conversational style, this is an enlightening look at a central part of human life.
An eye-opening journey ... With a witty, conversational tone, Underhill leads readers on a trip through various aspects of the food industry to demonstrate the ways in which changes in consumer behavior, as well as production concerns, are being addressed ... Underhill is not all doom-and-gloom regarding technology’s impact ... The author also recounts his interviews with farmers, members of the media, and industry experts, all of whom provide specific insights about the topic ... Hopeful and enlightening commentary on the future of the food industry.
[A] patchy survey ... Occasionally, though, the writing reads like an advertisement for Underhill's company, Envirosell ... Though Underhill interviews experts like nutrition guru Marion Nestle, he sometimes seems out of his depth ... The most appealing passages are his personal anecdotes ... While pleasantly meandering, this fails to draw any meaningful conclusions about its subject.