David Pogue tells Apple's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world.
Apple’s successes are famous, but Mr. Pogue doesn’t steer away from discussing the dead-end products and corporate malfunctions ... Resolutely a biography of Apple Inc. itself—one of the most distinctive characters in American business history ... To write a biography of a corporation that has lived numerous lives in its 50 years is a huge task, and Mr. Pogue’s easy style fits with the enthusiastic culture that has surrounded Apple’s products from the very beginning ... Definitive.
Pogue, an award-winning TV broadcaster, has spent much of his career writing about Apple products – and it shows. His lavishly illustrated tome will delight the geeks and nerds ... Apple’s dominance reflects a 25-year-long process of hyper-globalisation ... Pogue’s engagement with these themes is glancing ... Pogue is more comfortable when describing the caffeine-fuelled frenzy of Apple’s creative process ... This account is good as far it goes.
A richly illustrated history of the computer giant as it enters its sixth decade ... Just the thing for MacHeads, especially collectors of Apple goodies over the years.
