... unmistakably, the work of an autodidact. Nathan's curiosity is evident on every page; so, too, is the breadth of his interests ... objects of study may seem scattered, but Nathan effectively weaves them into a sharp, passionate, and frequently scathing plea for artistic ethics in what he calls 'fascist times' ... Not all his jumps are easy to follow, but every one works. His intellectual roving, chaotic though it may sometimes feel, renders Image Control not only fascinating but genuinely exciting. It can be a real pleasure to watch Nathan build scaffolding between his ideas ... Image Control can be frustrating at times: polemical, hyperbolic, messy. But the book's aggravating moments stem from, and are redeemed by, its intelligence, originality, and heart. Cultural critics rarely frame their work as explicitly ethical, and Nathan's insistence on doing so is refreshing. He transforms the idea that images need linguistic context—which could be reduced to a defense of wall text in art museums—into an ethical system that defends human complexity against the ever-flattening pressures of both consumer capitalism and creeping fascism. As proof of concept, Image Control more than succeeds.
... fiercely argued, fascinating, brilliant. It is also sometimes maddeningly abstruse. Nathan is good at getting us angry about fascism’s darkly insidious ways and means. He is less convincing about how we might counter it. Being made to understand the mechanisms of a deadly problem when we have so little ability to affect them is, to this reader at least, depressing in the extreme ... packed with insight, digression, observations both original and rehashed, exegesis of a spectrum of works from Greek myth to Twin Peaks; it is passionate, disorganized, philosophical in both the best and worst ways. Its rants are written as if Trump were still president, which is more true than most of us would like to admit. It’s a 'difficult' book, tough to read and at times tough to make sense of. But that is another way of saying necessary: what are we here for but to confront every difficulty? Proponents of fascism are masters of making life a trial for anyone who doesn’t fall in line. To resist is to start by comprehending the mechanisms by which they do so. That is the purpose that Patrick Nathan’s book fulfills. Not that he gets there straightforwardly. The author often arrives at stunning interiors through broken doors. In a discussion of music apps’ playlist function—its tendency to package and bland down music into a form of aural décor, yet another way the untidy, organic, or thoughtful is capitalistically 'gentrified' ... Image Control is more successful when it is descriptive than when it attempts to be prescriptive, but that might be my cynicism talking.
... [a] provocative, sometimes jarring book ... Each image is described in rich, defamiliarizing language, re-presenting iconic photographs and their contexts, cultural impacts, aesthetic significance, and commercial value ... In spite of the serious implications of its arguments, the book is timely, glib, and wry ... Humor mitigates the blunt impact of the book’s implications ... a whip-smart text—the kind of brain candy that never loses its sweet tanginess.
A lively investigation of the numerous connections among fascism, imagery, media, and politics. Books about fascism are rarely unpredictable, and social science nonfiction is rarely a wild thrill ride. But when Nathan applies the style and imagination he demonstrated in his debut novel, Some Hell (2018), that’s what we get. Though the author is upfront about his lack of expertise with the mechanics of fascism and photographs, his originality of thought drives this impressive nonfiction debut ... Not all his pronouncements hold up ... Nonetheless, readers will be fascinated as the author explains the importance of expressing ourselves visually through the origin of memes, the language of GIFs, and how it all fits together with the work of Homer and the power of representation. Nathan delivers deep thinking and clever turns of phrase in equally abundant amounts, making his history lesson and philosophical discussion a page-turning good time ... An unexpectedly entertaining scholarly warning about fascism’s spread through imagery.
Instead of stating that the book should have been an article, I’d say it feels like one. And I do not mean this disparagingly at all! Quite the opposite, in fact ... that Image Control reads for much of its length like the sort of bracing article where the author has only ten or twenty pages to get their points across—versus Image Control’s two hundred- odd pages—speaks both to Nathan’s strength as a writer and the energy with which he approaches his subject matter ... forceful and gripping, and it grounds its arguments in Nathan’s personal experience of the world ... The sense of horrified urgency Nathan, a gay man, imparts in those opening lines never lets up ... While dramatic, this tendency toward proclamations—and broad comparisons in the service of proclamations is a weakness of Image Control’s, insofar as it can undermine the points Nathan is making ... Image Control was written while he was still in office. As a result, reading the book leads to a sense of disconnection: inside the book’s world, Trump is a clear and present danger, whereas outside of the book, amidst 2021’s competing crises and oddities, Trump’s threat appears much diminished ... Which, though it might undercut Image Control’s immediacy, does not lessen the book’s charm or the force of its arguments—which are themselves forceful defenses of nuance and ambiguity and shifting perceptions ... multifaceted—a flawed, insightful mish-mash and, as such, certainly of this time: its arguments are extremely engaging and at times frustrating; its scope is wonderfully broad and perhaps a bit too broad. If this book bites off a lot, it is because a lot is coming at us at all times.