Apple’s successes are famous, but Mr. Pogue doesn’t steer away from discussing the dead-end products and corporate malfunctions ... Resolutely a biography of Apple Inc. itself—one of the most distinctive characters in American business history ... To write a biography of a corporation that has lived numerous lives in its 50 years is a huge task, and Mr. Pogue’s easy style fits with the enthusiastic culture that has surrounded Apple’s products from the very beginning ... Definitive.
Pogue, an award-winning TV broadcaster, has spent much of his career writing about Apple products – and it shows. His lavishly illustrated tome will delight the geeks and nerds ... Apple’s dominance reflects a 25-year-long process of hyper-globalisation ... Pogue’s engagement with these themes is glancing ... Pogue is more comfortable when describing the caffeine-fuelled frenzy of Apple’s creative process ... This account is good as far it goes.
A richly illustrated history of the computer giant as it enters its sixth decade ... Just the thing for MacHeads, especially collectors of Apple goodies over the years.
