As both analyst and participant, Aleksic embodies the very linguistic shifts he describes, and his TikTok videos have a punch that Algospeak sometimes strains to match. But the fact that he’s chosen to explain this moment in the long, careful, linear form of a book is part of what makes Algospeak so valuable. Aleksic is a code-switcher for the algorithmic age, fluent in both the old language and the new.
An accessible entry point into social media slang and its evolution ... [Contains] a textbook-level attention to vocabulary ... Sobering ... Academic, yet approachable ... Bold but pragmatic ... Aleksic’s writing feels personable and knowledgeable ... Algospeak is a fascinating blend of etymology, psychology, cultural analysis and first-person perspective.