Arata captures the physicality of being online with a...deft touch ... Makes the case that the most fascinating way to analyze that excess — perhaps one of the only ways to be honest about it — is to talk about exactly what’s not there.
Fresh, intelligent ... Above all, Arata reminds us, online life is a unique form of performance art. Her attempts to both embrace it and critique it with a cool and distanced eye make for intriguing and not always comfortable reading, as we glimpse our own reflections in the mirror of the online world she presents to us.
Narcissism, the compulsion to post, sincerity, and authenticity thread through Arata’s essays on the chaos of memedom and the heady influencer economy. Acerbic reflections on being digital.
