MixedNPRLepore weaves her narrative across continents and through time with engaging, conversational prose. Her characters\' personalities, families, affairs, fights and constant gossiping come alive, thanks to extensive troves of family papers and interviews with those closest to them. At the same time, she braids in the larger context ... But at the heart of the book is a dissonance that Lepore never really resolves. How much did Simulmatics matter? Was it \'effective but sinister,\' as portrayed in a bestselling thriller by Eugene Burdick, a political scientist who had worked with Greenfield? Or, as the Kennedy campaign contended, was it \'ineffective and duplicitous\'?
Steven Levy
PositiveNPR... exhaustive and well-paced ... Levy\'s narrative is richly detailed, thanks to interviews with Facebookers past and present ... Levy\'s account of Zuckerberg\'s abbreviated Harvard tenure and Facebook\'s early years feel fresh, with plenty of color that reminds you the HBO show Silicon Valley did not have to reach far for its satire ... Facebook\'s founder remains a cipher in a book that in many ways doubles as his biography. Levy describes his interests and his signature conversational tic...But if Facebook is Mark Zuckerberg, what does Mark Zuckerberg stand for? Levy doesn\'t provide a clear answer.
