MixedThe (Batavia) Daily NewsThere are devastating, disturbing and dark sequences here, often powerfully written and at other times weakened by repetition and disjointed phrasing. The author explores the idea that the patriarchal messages offered by Jell-O ads so bound women in the insular, conservative small town of Le Roy that it affected women negatively ... Readers who are interested in mother/daughter relationships and stories of addiction and recovery may be particularly interested ... But what is to be believed? Sweeping generalizations and inaccuracies make stories in this book questionable ... For me, the book never connected the dots enough to blame a variety of illnesses and cancers, covering a 60-year period, on the remembered history of a food product, its message and its town. Further, it is irresponsible of authors to make assessments of communities on short contact with them, either as journalists or as memoirists.