PositiveThe New York Times Book Review... more than the story of an upstart company that destroyed the taxi industry and revolutionized the gig economy ... Isaac is great at the ticktock of events as they unfold, but his best work comes when he steps back to examine the bigger picture. His explanation of Uber’s failure to capture significant market share in China uncovers mistakes ranging from the amusing, to the foolish, to the existential. Equally good is Isaac’s dissection of how a clever hashtag led 500,000 people to delete their accounts in the space of a week ... Isaac has made the unfortunate choice in his own writing to mimic the macho tone of his subject. He writes about an iPhone \'on nuclear meltdown\' and a \'battalion of douchebags.\' Such language undermines Isaac’s authority and thorough reporting.
