PositiveThe Guardian\"Seasoned watchers of the \'alt-right\' will find much of the story familiar. This is clearly written for the general reader (and Wendling does a decent job of explaining niche internet culture without losing the pace – the bane of all tech writers). That means, however, that Alt-Right sometimes lacks the depth of analysis found in Angela Nagle’s Kill All Normies, which is something closer to an ethnography of the group. A slightly labored chapter on language, for example, should have been bundled into an annex by the editor: it’s essentially 30 pages of definitions, which is out of synch with the otherwise upbeat prose. For a book aimed at a wide audience, it oddly avoids some of the broader context of why and how the movement arrived when it did ... These quibbles aside, anyone hoping to get a deeper look at the \'alt-right\' will find this accessible, enjoyable and informative.\
