RaveThe New York Times Book Review... [an] excellent new book ... If you are not a neuroscientist, you’ll be relieved by Moss’s jargon-free approach to...complex biology ... In unforgettable language, Moss describes how less than a second after you bite into a luscious chocolate or a glazed doughnut, flavor sensations derived from a combination of sugar and fat, as well as other smells and tastes, hit your brain ... Moss’s attention to food addiction should open eyes and convert some free market advocates ... Hooked can also help us pay more attention to the relationship between food quantity and quality.
