RaveThe Verge... one of my favorite books of recent months ... meticulously reported, beautifully told ... while we have known for some time now that the marriage eventually went bad—Kevin Systrom and Mike Krieger stepped down from their roles in September 2018—No Filter fills in many of the details. And, along the way, it changed the way I thought about how Facebook acquires companies ... The chief insight that Frier brings to the story of Instagram in No Filter is that Instagram’s vaunted independence began to evaporate from the start ... As someone who wishes Instagram had not sold to a larger company, I experienced the opening chapters as a kind of horror movie—the kind where you keep screaming at the plucky teenagers not to go into the house, knowing they are fated to go into the house, where they are certain to meet with an untimely end.
