PositiveNewcity Lit... underneath the pretty pink cover and clever title of this book is an incredibly well-researched examination of the checkered history of beauty culture around the world, and analysis of how power dynamics of gender, race and class are at play in the the beauty industry ... Nudson lays bare the different ways makeup empowers, subverts and protests while simultaneously reinforcing beauty standards that individuals fight to get out from under ... Nudson reveals tenacious perpetuation of capitalism in the beauty industry.