Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein
PositiveThe New York Times Book ReviewNoise seems certain to make a mark by calling attention to the problem and providing a tangible guide to reducing it. Despite the authors’ intimidating academic credentials, they take pains to explain, even with welcome redundancy, their various categories of noise, the experiments and formulas that they introduce, as well as their conclusions and solutions ... The authors’ [...] argument, however, is that there is now so much noise that a major hygiene effort is in order across multiple disciplines. In too many arenas, they maintain persuasively, we’ve allowed too much noise at too high a cost ... Noise is about how our most important institutions can make decisions that are more fair, more accurate and more credible. That its prescriptions will not achieve perfect fairness and credibility, while creating pitfalls of their own, is no reason to turn away from this welcome handbook for making life’s lottery a lot more coherent.
