RaveForbesRegardless of the ultimate fate of Tesla, the company has had an impact and Ed Niedermeyer has spent the past several years researching and writing what is arguably the best take on the company to date ... Niedermeyer tells us how the original team came to be and what went wrong, giving credit where it is due. But Ludicrous is also a cautionary tale for anyone starting a business. At its heart, the book features a warning about change for the sake of change ... Ludicrous is a fascinating read for anyone interested in how an automaker can grow from an idea and all of the ways it might potentially fail along the way.
