RaveThe Washington Post... a remarkably unflinching and clear-eyed examination of scientific and cultural progress and failure centered on a disease once only whispered about, now ballyhooed in marches and merchandise ... Pickert’s chronicle of the cultural history of breast cancer and the juggernaut of pink ribbons, marches and branding is equally riveting ... Pickert has written and researched an invaluable book for the 300,000 American women who were diagnosed with breast cancer in 2019 and who face a bewildering maze of information and misinformation about screening, risk assessment and treatment options — even after billions of dollars spent on research and awareness. Readers who don’t come armed with Pickert’s expertise as a health journalist and her research skills will find this book to be a remarkable, up-to-the-minute resource — even if the information isn’t always comforting.
