PositiveLibrary JournalHe builds a detailed and highly insightful overview of the influencers and ideas that have shaped the everyday technologies we take for granted ... McCullough\'s nonlinear, weblike organization of chapters keeps the narrative flowing but also makes one wish for a dashboard to maintain context ... Tech enthusiasts and students of business, marketing, and ecommerce will benefit from the detailed chronicling of the early Internet days.
David Auerbach
PositiveLibrary JournalAuerbach argues convincingly that systems that record and analyze our data have the potential to shape our online and offline experiences, yet he writes too many tangents offering perspectives on gaming, nerd culture, and parenting ... A critical warning from a programming expert on computation\'s ability to shape our lives. Readers of first-person accounts of tech\'s coming of age will appreciate this insider point of view.
