MixedThe Philadelphia InquirerHalf-Earth is at its best when it describes some of the extraordinary creatures at the center of the biodiversity battle, such as the unfolding misfortune of the rhinoceros, a charismatic creature vanishing because its horn is thought by some to increase our sexual prowess. The book dives into the ocean to describe Picozoa, a submicroscopic new phylum named only in 2013. He tells of how the loss of the chestnut tree caused the quick collapse of the passenger pigeon. Wilson risks losing readers - as he lost me - when he goes into long digressions late in the book on the working of the human brain. And some of the chapters read a little thin. But fine: If he can get the world's attention on this issue, breaking through the cultural clutter and background noise of Kardashians and bachelorettes, Brangelina and Trumpism, he'll have accomplished something huge.