PositiveThe Financial Times (UK)Tett makes a compelling case ... With case studies and examples ranging from Google’s errors to pandemic beards, Tett explains anthropological revelations invisible to computers ... Inventing words in the hope of creating a brand has become a tiresome fad in business publishing, but \'anthro-vision\' is a useful way to illuminate much that can’t be seen any other way — and so are philosophy, literature and history ... In an age obsessed with hard science, it’s becoming painfully obvious that the so-called \'soft\' subjects — social sciences and the humanities — have the power to reveal what otherwise remains obscure. One of the glories of Anthro-Vision is that it never argues (as many do) that its way of seeing is the only way. It’s a timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.
