PositiveTIME... offers a history of the web, an introduction to linguistics and a survey of the most fascinating research from [McCulloch\'s] field ... For those well versed in the ways of the web, Because Internet will offer insight into how we are, often unwittingly, signaling our identity through the language we use online each day. For those who aren’t familiar with lolcats, the book can serve as something of a guide. The only audience McCulloch doesn’t cater to are the gripers who believe English is a precious urn to be maintained rather than, as she puts it, a splendidly \'living, moving\' thing.