RaveThe Washington Independent Review of BooksWords cannot express the happiness I felt to realize not only was this NOT going to be another one of those primers for Old People about how Young People talk on the internet, but that this book is brilliant, insightful, and funny ... explains what most of us have internalized about internet language but can\'t explain ourselves ... a beautiful analysis of keyboard mash patterns. I cannot resist a scientific breakdown of things I understand intuitively but not theoretically; this book gave me page after page of beautiful revelations ... If you love a statistical take on which syllables have to be emphasized for something to be funny, or when your typography crosses the line from enthusiasm to sarcasm, Because Internet is for you. Ever wonder why it feels okay to send three eggplant emojis but not to combine one with, say, a corncob and cucumber emoji? McCulloch has you covered ... The author effortlessly brings smart and insightful linguistic analysis to a thoroughly up-to-date understanding of how people write online. At the same time, she doesn’t act like anyone using the internet differently than today\'s high school students is Doing It Wrong ... McCulloch roots her analyses in accessible discussions of linguistic theories and social science ... a joy to read and will leave you smarter.
