PositiveFinancial Times... deeply sourced ... The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of \'creators\' ... Frier mulls two unintended consequences of Instagram’s transformation with lively case studies ... Occasionally, No Filter reads like a book by a journalist for other journalists. But ultimately, Frier delivers a compelling tale of jealousy.
Steven Levy
PositiveFinancial Times (UK)The book is...a look at the many faces of Zuckerberg ... throughout, Levy regularly describes Zuckerberg’s awkward and unnerving silences during interviews and meetings—which can be unsettling given that his self-professed goal is to connect people ... the most pervasive impression is of a merciless, Roman emperor-loving Zuckerberg (we discover he is a fan of autocrat Augustus), who is forever buying up or copying competitors and giving to the developers that build on Facebook’s platform with one hand and taking away with another, whenever it suits Facebook’s business interests ... the company’s willing participation in Levy’s book raises questions about the parameters of his access ... But ultimately the portrait is unforgiving.
