MixedThe Washington Post... infuse[d] with urgency and tension ... Levy writes with verve, but Facebook feels under-theorized. His deft observations don’t stretch far enough to make monumental conclusions...Even Levy admits he hit a wall ... Levy struggles to obtain the kind of soul-searching one might expect with so much access ... Levy lingers too long on Facebook’s early years before getting to the cataclysms. Nearly two-thirds of the book passes before we get to the election, the part of Facebook’s history that the company hasn’t already spilled its guts on ... During those moments of crisis, it doesn’t feel like we’re a fly on the wall in Zuckerberg’s Aquarium, the glass-walled conference room that Facebookers have been trained not to gawk at when they walk by ... Levy lets the company get away with a general sense of corporate failure by characterizing it as \'what Facebook did not do,\' rather than showing which individuals dropped the ball ... Levy doesn’t shy from asking the tough question...But he can’t get past the veneer of Facebook’s talking points ... Levy seems at times too charmed by his access ... Ultimately, Levy struggles to provide answers for the existential problems he raises and to make sense of the constant flood of Facebook drama.
