PositiveThe Wall Street Journal...an approachable and scholarly take on how and why successive waves of users, each more comfortable in their internet skins than the last, have developed a more playful and meaningful internet language, using fast-evolving forms of typography, emojis and memes ... Ms. McCulloch draws on sociolinguistic research and engaging anecdotes to show that, often, these changes are not random ... Ms. McCulloch’s book is a good start in guiding readers to consider the wild language of the internet as a thing of wonder—a valuable feature, not a bug.
