PositiveAir MailThe veteran business journalist Rick Wartzman’s new book about Walmart’s labor practices isn’t so easily categorized ... Through his careful, exhaustive research and engrossing storytelling, Wartzman will surely simultaneously please and annoy the higher-ups in Bentonville, Arkansas ... Wartzman has solid credentials ... I have any quibble, it’s that Wartzman doesn’t get McMillon...on the record explaining this stance.
Tripp Mickle
PositiveAir MailThere’s little confusion as to Mickle’s sympathies. From the get-go we see Ive through a gauzy lens ... Cook, in contrast, is a stiff intruder in Apple’s magical kingdom, and damned by faint praise ... The Cook-versus-Ive narrative is an effective, if reductive, device for telling the post-Jobs story of Apple. It injects human drama into a spot-on portrayal of a thriving, if angst-ridden, corporation ... Mickle argues convincingly that Cook did what needed to be done for the company to prosper, to the benefit of shareholders, employees, and himself ... This is an exhaustively reported, deeply sourced, and lively book that will delight Apple obsessives for its revealing look behind the curtain at one of the world’s most secretive companies ... There is a delicious level of detail on everything ... The book has its issues. Jobs’s biological father was from Syria, not Iran. The text can be repetitive ... The writing can also be breathy ... The author correctly gives Cook his due.
