Journalist Rina Raphael looks at the explosion of the wellness industry: how it stems from legitimate complaints, how seductive marketing targets hopeful consumers-and why women are opening up their wallets like never before. Wellness promises women the one thing they desperately desire: control.
Ms. Raphael keeps up a jaunty pace in The Gospel of Wellness and mixes her metaphors with cheerful abandon ... She’s particularly good at pointing out the credulity of too many consumers.
With wit and a keen eye for research, Raphael explains that 'the wellness industry isn’t well' ... Raphael insightfully argues that wellness and health are industry code words that cloak their real meanings: thin ... Raphael attends many wellness events and speaks to industry leaders. Her descriptions of these interactions are where her writing shines most and comes alive. It’s also where the focus of the book comes into sharp view—where she shows the real human beings perpetuating the hype. All together, The Gospel of Wellness exposes the spectacle, the splendor and the emptiness behind the curtain.
